Mavuris, an artisanal saree brand opens flagship store in Hyderabad
Nov 07, 2024
New Delhi [India], November 7: The tale of Mavuris dates back to the 1930s, when their matriarch, the late Mavuri Veeramma, tirelessly sold handwoven sarees in the lanes of Rajahmundry on foot. Hailing from a family of skilled weavers, Veeramma's passion for the craft was innate, and she spent her life promoting the art of traditional weaving. Mavuri family recognised the potential of handwoven sarees early on and transitioned into entrepreneurs, driven by a vision to preserve, and showcase, the beauty of authentic Indian textiles.
